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Build Your Future Leaders With CPCU®

In a continuously disrupted business environment, your current and emerging leaders need practical leadership skills and holistic risk management and insurance expertise that only CPCU can provide.

An image of a group of CPCU designees showing leadership capabilities

Now updated, The Institutes Designations CPCU® reflects the changing nature of the risk management and insurance business. Through CPCU’s 8 on-demand, interactive, and 100% online courses, your employees will be equipped to:

  • See across the insurance value chain to better solve business problems
  • Lead effectively with improved communication and collaboration skills
  • Make strategic business decisions based on data
  • Tell the story of coverage in an engaging and meaningful way

Backed by comprehensive exam prep tools and a connected CPCU community, your employees will have everything they need to earn their CPCU with confidence and begin making an impact on your organization right away. 

An image of a woman at a laptop illustrating strong customer service as a CPCU designee

Improve Customer Satisfaction

Our data suggests the likelihood of an organization being recognized on the J.D. Power Awards increases with the volume of educational resources they leverage from The Institutes Knowledge Group, including CPCU courses.*

CPCU: The Leadership Designation that Drives ROI & Tangible Impact

98% 98% of decision-makers who recommend the CPCU say that even an incomplete CPCU is still a positive return on its investment.

3X The CPCU is rated as the most valuable credential for demonstrating insurance and leadership skills – by 3x more decision-makers than the next best credential, including a company’s own internal professional development.

98% In a study conducted by The Institute’s Enterprise Research team, 98% of respondents said earning CPCU contributed to gaining new skills they were able to apply to their job right away.

Value of CPCU to the Enterprise

Hear from one organizational leader on how CPCU can contribute to a commitment of education and learning across the enterprise, and in turn, result in more informed individuals to sell your customers the best product possible.

Future-Proof Your Organization with the Risk Management & Insurance Leadership Standard

Today’s successful RMI leader must have a deep and broad understanding of the insurance business, as well as the leadership skills to enable problem-solving across teams and business units. This skillset and holistic view of the insurance business value chain is something only CPCU can provide.

CPCU isn’t just a designation. It’s a continuous learning experience and a pathway to leadership that can help your organization build a pipeline of leaders who can propel you successfully into the future.

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Help Your Leaders Tap Into Continuous Learning & Connection

In the hybrid world of work, organizations must be intentional about creating equitable access to networking, growth, and development opportunities.

A 16K+ member strong CPCU Society helps foster community, inclusion, and belonging and allows your employees to stay up-to-date on emerging trends in risk management and insurance—so they can lead confidently into the future.  

Discover the CPCU Society

Ready to get your employees excited about CPCU?

Contact your Sales Account Executive or reach out to today to learn more about CPCU. You can also explore our communication toolkit to help you promote CPCU internally to your organization’s employees.

*Based on 2019-2022 J.D. Power rankings across Home Owners Policy Satisfaction, Satisfaction with Filing Property Claims, and Satisfaction with Filing Auto Claims.

Stay in the Know

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