Add Top Skills to Your Resume
See what skills you’ll gain from the online Associate in Personal Insurance (API).
What You’ll Gain with an API
- Create customized personal insurance solutions for your customers so they feel protected regardless of unforeseen circumstances
- Ensure your customers are protected through a holistic understanding of specialized coverage areas, such as personal inland or watercraft insurance
- Accurately underwrite risks to better position your company’s personal lines portfolio
- Develop the most cost-effective and comprehensive coverage strategy for your customer based on their specific needs
- Gain a thorough understanding of how big data analytics and technology are revolutionizing underwriting, premium estimation, and more
- Learn how your company can leverage data to increase its profitability by identifying opportunities for new personal insurance products
Study Options and Pricing
Choose between two study options to decide which one is best for you.
Study Options and Pricing
ONLINE + SMART Study Aids
Package includes:
- Online Course
- Textbook
- Course Guide
- Practice Exams
- SMART Study Aids
ONLINE ONLY
Package includes:
- Online Course
- Textbook
- Course Guide
- Practice Exams
Is API Right For You?
Who should take API, and does it give you credit toward other designations? Here are some common FAQs to help you get the answers you need.
Is API Right For You?
Who should take API?
API is for anyone looking to build their skills and knowledge in personal insurance, including personal lines underwriters, line of business managers, claim adjusters, agents and brokers, and customer service representatives.
Does earning this designation give me credit toward others?
Yes! Completing this program may earn you credit toward:
API at a Glance
Gain skills you can use right away with the API designation. This program includes:
- 3-4 courses, plus ethics
- 12-18 months to complete
- Choice of two study packages
- Virtual exams for all courses
- Mailed diploma upon completion
Ready-Made Resume Skills:
- Personal Insurance
- Insurance Marketing
- Big Data Analytics
- Portfolio Management
- Personal Property
- Inland Marine
Build your foundation in personal insurance with API 28: Personal Insurance: Underwriting and Marketing Practices.
Then choose a specific concentration track to build your expertise:
CPCU - Focus
- CPCU 555: Advancing Personal Insurance Products
- CPCU 556: Building a Competitive Edge in Personal Lines
General
- AINS 101: Increasing Your Insurance IQ
- AINS 102: Understanding Personal Insurance
- API 29: Personal Insurance: Portfolio Management
Ethical Decision Making in Risk and Insurance is a free course that’s required for all designations, including API. If you’re interested in CPCU, complete Ethical Guidelines for CPCU.
- Create customized personal insurance solutions for your customers so they feel protected regardless of unforeseen circumstances
- Ensure your customers are protected through a holistic understanding of specialized coverage areas, such as personal inland or watercraft insurance
- Accurately underwrite risks to better position your company’s personal lines portfolio
- Develop the most cost-effective and comprehensive coverage strategy for your customer based on their specific needs
- Gain a thorough understanding of how big data analytics and technology are revolutionizing underwriting, premium estimation, and more
- Learn how your company can leverage data to increase its profitability by identifying opportunities for new personal insurance products
API Designation
- Total Requirements:
- 4 - 5
- Average Completion Time:
- 12-18 Months
Content is loading...
Still Wondering if API is Right for You?
Here are some final facts to help you decide if this is the right designation for your role as well as your future career goals.
-
Who should take API?
API is for anyone looking to build their skills and knowledge in personal insurance, including personal lines underwriters, line of business managers, claim adjusters, agents and brokers, and customer service representatives.
-
Does earning this designation give me credit toward others?
Yes! Completing this program may earn you credit toward:
-
Are there public classes available for this designation?
For select designations and courses, instructor-led classes are available both in-person and online. Find out if this designation has classes available near you.

Is a Designation Worth It?
If you have questions about whether to pursue a designation versus an MBA, why our students choose The Institutes Designations programs, or where to begin, we’ve got the answers! Download our guide, “Take Your Career to the Next Level,” to learn why a designation is worth the investment.
Not Ready for API? We've got you covered.
Try one of these to get started and gain the skills you need to advance your career.
Associate in Insurance
.Select the program path that matches your career goals and gain foundational knowledge in risk management and insurance.
Seeing What's Possible with Parametric Insurance
.Learn from risk and insurance experts why parametric insurance is emerging as an effective option for closing coverage gaps and increasing resilience for a diverse range of individuals, businesses, and communities. From triggering financial support after various natural disasters to serving underdeveloped areas, find out why parametric is an innovative, cutting-edge insurance solution.