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Associate in Personal Insurance (API™)

Gain skills to confidently handle all aspects of personal insurance with The Institutes Designations API.

3 Core Courses
Create a solid foundation in personal insurance
Ethics
Apply ethical frameworks to your day-to-day job
Congrats!
Stand out with your API designation

API at a Glance


Gain skills you can use right away with the API designation. This program includes:

  • 3 courses, plus ethics
  • 9-12 months to complete
  • Virtual exams for all courses
  • Mailed diploma upon completion

Ready-Made Career Skills:

  • Personal Insurance
  • Personal Lines Auto
  • Product Marketing
  • Pricing Strategy
  • Portfolio Management
  • Product Lines
  • Profitability Improvement
  • Apply various personal lines marketing strategies so you can successfully promote the right products and services to your customers. 
  • Confidently evaluate personal auto and residential loss exposures to ensure producers and customers are making proper coverage determinations. 
  • Gain a more complete understanding of how rates are established to help you maintain profitability within a personal lines portfolio.
  • Confidently explain auto and residential property coverage benefits so customers feel taken care of by the coverage you recommend.

API Designation

Total Requirements: 4 Average Course: 6-8 Weeks Program Completion: 9-12 Months

Still Wondering if API is Right for You?

Here are some final facts to help you decide if this is the right designation for your role as well as your future career goals.

Is a Designation Worth It?

If you have questions about whether to pursue a designation versus an MBA, why our students choose The Institutes Designations programs, or where to begin, we’ve got the answers! Download our guide, “Take Your Career to the Next Level,” to learn why a designation is worth the investment.

Not Ready for API? We've got you covered.

Try one of these to get started and gain the skills you need to advance your career.

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Select the program path that matches your career goals and gain foundational knowledge in risk management and insurance.

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