accountalert-bluealert-grayalert-redalert-whitearrow-downarrow-uparrows-clockblue-trophycalendar-clockcalendarcart-iconWhat You Walk Away Withcheckchecklistcheckmarkchevron-down-graychevron-down-whitechevron-downchevron-left-thinchevron-leftchevron-right-thinchevron-rightchevron-upclipboard-clockclosecompleted-ribbondesktopemailexpandTry It for Freelive-courselivemap-markernotificationonline-courseonline-learning-gray100% Online Learningpdfphoneplay-buttonpluspreorderPricing Optionsquote-close-darkquote-closequote-open-darkquote-openrole-agents-brokersrole-claimsrole-customer-servicerole-data-scientistsrole-risk-managementrole-underwritingsearch-barsearchstarstopwatchtool-tipvertical-certificatevirtual-exam-gray

Associate in Personal Insurance (API™)

Gain the skills you need to increase your confidence in working alongside upper management, supervisors, peers and clients.

What an API can do for you

Never give up on the best career move. It is worth every minute of every study hour. It will be the most rewarding experience of your life.

William Belejack CPCU, API, AIS

89% of those surveyed said that an Institutes designation was a good addition to their resume

77% of Institutes designees think earning a designation prepared them for their long-term career goals.

87% of Institutes designation completers recommend The Institutes' courses.

API at a Glance


The first step towards earning your API designation is to complete and pass the exam for this core course.

  • API 28: Personal Insurance: Underwriting and Marketing Practices

Identify a specific track in which you want to build your expertise and complete those required courses within that concentration.

CPCU - Focus

  • CPCU 555: Developing Personal Insurance Solutions
  • CPCU 556: Planning Personal Financial Strategies

General 

  • AINS 101: Increasing Your Insurance IQ
  • AINS 102: Understanding Personal Insurance
  • API 29: Personal Insurance: Portfolio Management

Complete the following course offered at no-cost, to acquire the decision-making tools to maintain ethical standards and preserve the public’s trust.

  • 311: Ethical Decision Making in Risk and Insurance

If you are interested in CPCU, complete Ethical Guidelines for CPCUs.

API Designation

Total Requirements:
4 - 5
Average Completion Time:
12-18 Months

Still Wondering if API is Right for You?

Here are some final facts to help you decide if this is the right designation for your role as well as your future career goals.

Woman sitting on floor leaning on yellow couch with a laptop in her lap and looking at a mobile phone

My Courses

When you're working toward your educational goals, it's important to stay focused and create a schedule that works for you.

That’s why you can quickly and easily access your online courses online, anytime, so you can get what you need to develop the skills your role requires.

Within your online course you will have access to:

  • Course assignments
  • Glossary of key terms
  • Practice exams and more
Take me there
Man with glasses and beard in a white shirt with arm crossed smiling and looking confident

Is a Designation Worth It?

If you have questions about whether to pursue a designation versus an MBA, why our students choose our programs, or where to begin, we’ve got the answers! Download our guide, “Take Your Career to the Next Level,” to learn why a designation is worth the investment. 

You might also be interested in

Explore additional courses and programs that help you stay on the cutting edge of risk management and insurance.

Topic Course Most Popular
.

Introduction to Risk Management and Insurance

.

Confidently serve your customers with an understanding of basic risk management and insurance principles. Build a foundation in insurance functions and regulation, the risk management process, and the claims and underwriting decision processes.

Topic Course Most Popular
.

Blockchain in Insurance

.

Explore the basics of blockchain, the existing and theoretical use cases, and the ways you can apply concepts to real-world situations. Arm yourself with a better understanding of how this technology will affect your day-to-day business operations.