achievementadvance-careeralert-bluealert-grayalert-redalert-whitealertarchery-boardarrow-downarrow-rightarrow-uparrows-clock-flatarrows-clockbeginblue-trophybriefcase-flatcalendar-clockcalendarcart-ceucart-iconcart-the-institutes-designationscart-the-institutesWhat You Walk Away Withceucheckchecklistcheckmarkchevron-down-graychevron-down-whitechevron-downchevron-left-thinchevron-leftchevron-right-thinchevron-rightchevron-upcircle-closeclipboard-clockclosecompleted-ribbon-flatcompleted-ribboncompletion-time-flatcompletion-timecourse-time-flatcustomerdesktopexpandfree-course-flatfree-courselevel-flatlevellight-bulb-flatlive-courselivemap-markernotificationonline-courseonline-learning-grayonline-learningpdfphoneplay-buttonpluspreorderpricingquote-close-darkquote-closequote-open-darkquote-openrocket-flatrocket-uprole-agents-brokersrole-claimsrole-customer-servicerole-data-scientistsrole-risk-managementrole-underwritingsearch-barsearchskills-flatskillsstarstopwatch-flatstopwatchtarget-flattimertool-tiptrophy-flattrusted-flattrustedvertical-certificatevirtual_certificate_flatvirtual-exam-grayweight-balance

Associate in Personal Insurance (API™)

Gain a comprehensive understanding of personal insurance with The Institutes Designations API.

1 Core Course
Get a foundation in personal insurance
2-3 Concentration Courses
Choose a specific track to build your expertise
Apply ethical frameworks to your day-to-day job
Stand out with your API designation

API at a Glance

Gain skills you can use right away with the API designation. This program includes:

  • 3-4 courses, plus ethics
  • 12-18 months to complete
  • Choice of two study packages
  • Virtual exams for all courses
  • Mailed diploma upon completion

Ready-Made Resume Skills:

  • Personal Insurance
  • Insurance Marketing
  • Big Data Analytics
  • Portfolio Management
  • Personal Property
  • Inland Marine

Build your foundation in personal insurance with API 28: Personal Insurance: Underwriting and Marketing Practices.

Then choose a specific concentration track to build your expertise:

CPCU - Focus


Ethical Decision Making in Risk and Insurance is a free course that’s required for all designations, including API. If you’re interested in CPCU, complete Ethical Guidelines for CPCU.

  • Create customized personal insurance solutions for your customers so they feel protected regardless of unforeseen circumstances
  • Ensure your customers are protected through a holistic understanding of specialized coverage areas, such as personal inland or watercraft insurance
  • Accurately underwrite risks to better position your company’s personal lines portfolio
  • Develop the most cost-effective and comprehensive coverage strategy for your customer based on their specific needs
  • Gain a thorough understanding of how big data analytics and technology are revolutionizing underwriting, premium estimation, and more
  • Learn how your company can leverage data to increase its profitability by identifying opportunities for new personal insurance products

API Designation

Total Requirements:
4 - 5
Average Completion Time:
12-18 Months

Still Wondering if API is Right for You?

Here are some final facts to help you decide if this is the right designation for your role as well as your future career goals.

Man with glasses and beard in a white shirt with arm crossed smiling and looking confident

Is a Designation Worth It?

If you have questions about whether to pursue a designation versus an MBA, why our students choose The Institutes Designations programs, or where to begin, we’ve got the answers! Download our guide, “Take Your Career to the Next Level,” to learn why a designation is worth the investment. 

Not Ready for API? We've got you covered.

Try one of these to get started and gain the skills you need to advance your career.

Designation Most Popular

Associate in Insurance


Select the program path that matches your career goals and gain foundational knowledge in risk management and insurance.

Topic Course Most Popular

Seeing What's Possible with Parametric Insurance


Learn from risk and insurance experts why parametric insurance is emerging as an effective option for closing coverage gaps and increasing resilience for a diverse range of individuals, businesses, and communities. From triggering financial support after various natural disasters to serving underdeveloped areas, find out why parametric is an innovative, cutting-edge insurance solution.