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AIDA 401: Using Data Analytics to Strengthen the Insurance Value Chain

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Gain high-demand data analytics skills to help you stay relevant in the continuously evolving field of risk management and insurance. By completing AIDA 401, you'll be able to effectively collaborate with colleagues and data specialists, better apply advanced data analysis techniques and solutions to solve business problems, and optimize processes across claims, underwriting, marketing, and more.


Skills You’ll Gain

checkmark  Speak the language of data so you can effectively collaborate with colleagues and data specialists and accurately share results with leaders at your organization

checkmark  Identify opportunities where data and technology can be applied to predict and prevent insurable losses before they happen 

checkmark  Develop your critical-thinking skills and apply data analysis techniques so you can solve strategic business challenges and make data-driven decisions 

checkmark  Equip yourself with the latest innovations in underwriting, marketing, and claims to better serve internal and external stakeholders 

Ready-Made Career Skills:

  • Data Analysis
  • Insurtech
  • Data Modeling
  • Collaborative Problem Solving
  • Critical Thinking
  • Business Innovation


Assignment 1:
Boosting Your Data IQ
40 Minutes
Assignment 2:
Fueling Technology With Data
40 Minutes
Assignment 3:
Optimizing the Claims Process
30 Minutes
Assignment 4:
Modernizing the Underwriting Process
30 Minutes
Assignment 5:
Elevating Your Competitive Advantage
30 Minutes
Assignment 6:
Maximizing Insurtech to Reduce Losses
25 Minutes
AIDA 401 Badge

Earn a Digital Badge

Once you complete the AIDA 401 exam, you'll earn a digital badge to help you show off your achievement with pride. You can post it on your social media channels or add it to your email signature to show your manager and peers that you've mastered the top skills employers are looking for in the evolving world of risk management and insurance.

Study Plan

Exam Prep Tools

AIDA 401 comes with proven, comprehensive study materials to help you take The Institutes Designations' exam with confidence: 

  1. Printable Study Outline: Perfect for taking notes, the printable study outline has key points for each assignment and review questions (and answers!) to help you test your knowledge as you move through the course. 
  2. Practice Quizzes: Quickly see where your knowledge gaps are with online practice quizzes for each assignment and for the full course. You can take them as many times as you want!  
  3. Simulated Exam: Designed to give you the full experience of your final exam, the simulated exam is a timed exam that you can take only once. It mimics the exam structure and level of questions you’ll find on the actual exam. Students who take their Institutes simulated exam pass their exams at higher rates than students who don’t. 
  4. Discussion Boards: Better understand how concepts you’re learning apply to real-life professional experiences by connecting, gaining tips, and sharing best practices with other individuals in your field. 
  5. Flashcards: Test yourself on key terms with flashcards that help you fit studying into your busy schedule. 

Try AIDA For Free!

Sample the new AIDA in just 30-45 minutes to make sure it's the right fit for you!



  1. Does this course give me credit toward The Institutes Designations?
    • Yes! AIDA 401 gives you credit toward the CPCU, Associate in Information Technology (AIT), and Associate in Insurance Data Analytics (AIDA) designations. 
  2. How long does the course take?
    • AIDA 401 typically takes students 6-8 weeks to complete. 
  3. How is The Institutes Designations’ exam structured?
    • Virtual exams are timed. You will have 65 minutes to complete 50 questions.
  4. What’s included in my course materials?
    • In addition to the online course, you have access to a printable study outline, practice quizzes, a simulated exam, discussion boards, and flashcards.
  5. How do testing windows work?
    • We offer exams in 4 testing windows throughout the year. You can complete your exam at any time in the testing window that you registered for. Access your exam from your account when the window opens and complete any time until 11:59 p.m. ET on the final day of the window.
      • Quarter 1: January 15 – March 15
      • Quarter 2: April 15 – June 15
      • Quarter 3: July 15 – September 15
      • Quarter 4: October 15 – December 15