Course offered by
The Institutes Knowledge Group
CPCU 556: Building a Competitive Edge in Personal Lines
Overview
Develop and implement personal lines marketing and underwriting strategies to effectively promote products to customers. After completing CPCU 556, you’ll gain skills to assess personal lines portfolios, evaluate loss exposures, control losses and expenses, and more.
Skills You’ll Gain
Understand personal lines marketing strategies to effectively promote products and services to customers
Assess each customer's unique loss exposures to tailor coverage accordingly
Analyze and make adjustments to a personal lines portfolio so you can strengthen your organization’s position in the marketplace
Evaluate personal lines insurer strategies to enhance profitability and increase business performance
Ready-Made Career Skills:
- Portfolio Management
- Business Performance Management
- Insurance Marketing
- Personal Lines Auto
- Personal Insurance
Assignments
Assignment 1:
Marketing Personal Lines Products
30 Minutes
Assignment 2:
Analyzing Personal Auto Risks
30 Minutes
Assignment 3:
Assessing Residential Property Risks
50 Minutes
Assignment 4:
Evaluating Unique Personal Exposures
25 Minutes
Assignment 5:
Developing Personal Lines Underwriting Strategies
30 Minutes
Assignment 6:
Differentiating Personal Lines Products
30 Minutes
Exam Prep Tools
CPCU 556 comes with proven, comprehensive study materials to help you take The Institutes Designations' exam with confidence:
- Online Course and Printed Course Book: Learn in the format that works best for you, depending on the course package you choose.
- Printable Study Outline: Perfect for taking notes, the printable study outline has key points for each assignment and review questions (and answers!) to help you test your knowledge as you move through the course.
- Practice Quizzes: Quickly see where your knowledge gaps are with online practice quizzes for each assignment and for the full course. Plus, you can take them as many times as you want.
- Simulated Exam: Designed to give you the full experience of your final exam, the simulated exam is a timed exam that you can take only once. It mimics the exam structure and level of questions you’ll find on the actual exam. Students who take their Institutes simulated exam pass their exams at higher rates than students who don’t.
- Discussion Boards: Understand how concepts you're learning apply to real-life, professional experiences by connecting, gaining tips, and sharing best practices with other individuals in your field.
- Flashcards: Test yourself on key terms with printable flashcards to help you fit studying into your busy schedule.
Try CPCU For Free!
Online CPCU Micro-Course
Gain practical leadership skills in key areas such as risk management, insurer operations, critical thinking, and data literacy to help you meaningfully contribute to the insurance value chain and create a competitive edge for your organization.
- Topics
-
- Building Your Foundation
- Risk Management and Insurance in Action
- The Vital Role of Risk Management and Insurance
- The Evolving Insurance Industry
- Solving Business Problems with Critical Thinking
- The Effect of Data Analytics on the Insurance Value Chain
- Innovating Across the Insurance Value Chain
- Average Completion Time
- 30-60 Minutes
FAQs
- Does this course give me credit toward The Institutes Designations? Yes! CPCU 556 gives you credit toward the CPCU designation.
- How long does the course take? CPCU 556 typically takes students 6-8 weeks to complete.
- How is The Institutes Designations' exam structured? Virtual exams are timed. You will have 65 minutes to complete 50 questions.
- What’s included in my course materials? The recommended course package includes the online course, a printed course book, a printable study outline, as well as assignment quizzes, practice exams, a simulated credentialing exam, flashcards, and discussion boards. The online only package contains all of the same study tools except the printed course book.
- How do testing windows work? We offer The Institutes Designations' exams in 4 testing windows throughout the year. You can complete your exam at any time in the testing window that you registered for. Access your exam from your account when the window opens and complete any time until 11:59 p.m. ET on the final day of the window.
- Quarter 1: January 15 – March 15
- Quarter 2: April 15 – June 15
- Quarter 3: July 15 – September 15
- Quarter 4: October 15 – December 15