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AIDA 402: Developing and Implementing Data-Driven Strategies

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Gain a competitive edge in your organization by strategically incorporating data insights and technology into your professional role. By completing AIDA 402, you will learn how to cultivate a culture of data literacy at your organization, ethically manage data, and establish yourself as a trusted leader.


Skills You’ll Gain

checkmark  Identify and leverage insights from data analytics and technology to keep yourself at the forefront of risk management and insurance 

checkmark  Contribute to a data-driven culture to ensure that you and your organization are equipped for a rapidly approaching future

checkmark  Develop and implement sound practices to manage data, an insurer’s most valuable resource

checkmark  Build a sound ethical foundation to ensure you’re using customer data responsibly and are a trusted stakeholder at your organization  

Ready-Made Career Skills:

  • Data Analytics
  • Data Ethics
  • Business Innovation
  • Organizational Culture
  • Customer Experience
  • Ethical Decision-Making


Assignment 1:
Rise of the Digital Insurer
30 Minutes
Assignment 2:
Revitalizing the Customer Experience
15 Minutes
Assignment 3:
Infusing Strategy With Data
30 Minutes
Assignment 4:
Establishing an Innovative, Data-First Culture
25 Minutes
Assignment 5:
Using Data Responsibly
20 Minutes
Assignment 6:
Building a Strong Ethical Foundation
20 Minutes
AIDA 402 Badge

Earn a Digital Badge

Once you complete the AIDA 402 exam, you'll earn a digital badge to help you show off your achievement with pride. You can post it on your social media channels or add it to your email signature to show your manager and peers that you've mastered the top skills employers are looking for in the evolving world of risk management and insurance.

Study Plan

Exam Prep Tools

AIDA 402 comes with proven, comprehensive study materials to help you take The Institutes Designations' exam with confidence: 

  1. Printable Study Outline: Perfect for taking notes, the printable study outline has key points for each assignment and review questions (and answers!) to help you test your knowledge as you move through the course. 
  2. Practice Quizzes: Quickly see where your knowledge gaps are with online practice quizzes for each assignment and for the full course. You can take them as many times as you want!  
  3. Simulated Exam: Designed to give you the full experience of your final exam, the simulated exam is a timed exam that you can take only once. It mimics the exam structure and level of questions you’ll find on the actual exam. Students who take their Institutes simulated exam pass their exams at higher rates than students who don’t. 
  4. Discussion Boards: Better understand how concepts you’re learning apply to real-life professional experiences by connecting, gaining tips, and sharing best practices with other individuals in your field. 
  5. Flashcards: Test yourself on key terms with flashcards that help you fit studying into your busy schedule. 

Try AIDA For Free!

Sample the new AIDA in just 30-45 minutes to make sure it's the right fit for you!



  1. Does this course give me credit toward The Institutes Designations?
    • Yes! AIDA 402 gives you credit toward the Associate in Insurance Data Analytics (AIDA) designation. 
  2. How long does the course take?
    • AIDA 402 typically takes students 6-8 weeks to complete. 
  3. How is The Institutes Designations’ exam structured?
    • Virtual exams are timed. You will have 65 minutes to complete 50 questions.
  4. What’s included in my course materials?
    • In addition to the online course, you have access to a printable study outline, practice quizzes, a simulated exam, discussion boards, and flashcards.
  5. How do testing windows work?
    • We offer exams in 4 testing windows throughout the year. You can complete your exam at any time in the testing window that you registered for. Access your exam from your account when the window opens and complete any time until 11:59 p.m. ET on the final day of the window.
      • Quarter 1: January 15 – March 15
      • Quarter 2: April 15 – June 15
      • Quarter 3: July 15 – September 15
      • Quarter 4: October 15 – December 15